The Driving Forces

What happens when a behavioral change expert and a theater-trained psychologist team up to shake up how we grow, lead, and collaborate? That question kept coming back—until the answer became clear and The Force Factory was born in 2019.

Fleur Vet is a seasoned consultant, facilitator, and culture strategist with a Master’s in Culture & Organizational Change and a background in counseling psychology and neuroscience. She has spent the last decade guiding leadership teams and organizations like Nike, ING, APG, EY-Parthenon, and the Dutch government through complex transitions. Fleur combines sharp systemic insight with play, warmth, and the courage to name what needs to shift. She builds psychological safety, not by talking about it—but by creating the space to feel and practice it.

Syarda Steers brings together a Master’s in Organizational Psychology and a four-year theater degree—a rare blend she’s mastered in her work as a facilitator and corporate actress. She’s worked with clients such as the Vrije Universiteit, KLM, Politie Academy, and the Court of Justice, helping professionals step into new perspectives through embodiment, storytelling, and deep presence. Syarda brings humor, depth, and the ability to disarm even the most skeptical participant with authenticity.

We blend serious play with reflection, movement with insight, and emotion with action. We work systemically—seeing the patterns beneath behavior—and practically, so that change sticks.

We partner with clients who are ready to grow, ready to question, and ready to have some fun along the way.

And we deliver with our wide network of 20+ change consultants, team and leadership coaches and corporate actors.
Let us already introduce you to some of them.